Trees for Cities is a charitable company registered in England and Wales with registered company number 2874642 and registered charity number 1032154.
At Trees for Cities we take your privacy very seriously and are committed to protecting your personal information.
If you have any questions regarding our policy, please write to Trees for Cities’ Data Protection Lead, at Trees for Cities, Prince Consort Lodge, Kennington Park, London SE11 4AS, or email firstname.lastname@example.org.
Developing a better understanding of our supporters through personal data allows us to engage with you in the most appropriate way, with information that is important to you and that shows the value and impact of your support.
We want to ensure that our communications with you are as relevant and timely as possible to provide the best experience of supporting Trees for Cities.
We may collect information about you whenever you interact with us, for example when you:
We may also receive information about you from third parties – but only if you’ve given them permission to share your information.
When you give information to us directly
You may provide your details when you request specific information, make a donation, participate in one of our events, sign up to our newsletter, engage with us via social media channels, or when you telephone, email, write to us or send us a text.
When you give information to us indirectly
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp, Instagram, LinkedIn or Twitter, you might give us permission to access information from those accounts or services.
When we collect information as you use our website
Information about your visit is recorded and stored when you use our website. See our web browser cookies policy for details of cookie use.
When your information is available from other public sources
We may collect personal information about you from the public domain, such as from social networks, company websites, political and property registers, and news archives. See categories of personal information we collect for details.
The type and quantity of information we collect and how we use it depends on why you are providing it.
For example, if you support us by making a donation, volunteering, registering to fundraise, or signing up for an event, we may collect, where relevant:
We may supplement what we know about you with information from third party sources to help us better understand your interests and to ensure any requests for additional support are tailored to you and how you might support us. This also helps us not to send irrelevant or inappropriate communications to our supporters, so that we can operate as cost effectively as possible. These third party sources may provide us with the following information:
We may also use publicly available sources to keep your information up to date (e.g. the Post Office’s National Change of Address database). This may include information found in places such as Companies House or the electoral role or published information.
When we collect information as you use our website
In running and maintaining our website we may collect and process information about your use of our site including details of your visits, such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
Wherever possible we use aggregated or anonymous information which does not identify individual visitors to our website.
Like most websites, we use “cookies” to help us make our site – and the way you use it – better. Cookies mean that a website will remember you. They’re small text files that sites transfer to your computer (or phone or tablet). They make interacting with a website faster and easier – for example by remembering your preference settings and automatically filling your name and address in text fields.
Job applicants – personal information
As part of our recruitment process, Trees for Cities collects and processes personal data relating to job applicants. Your information will be shared internally only for the purposes of the recruitment exercise. If your application is unsuccessful, the charity will hold your data on file for six months after the end of the relevant recruitment process. If you agree, we may hold your data for a further six months for consideration for future employment opportunities.
If your application is successful your personal information will be processed in accordance with your employment contract and other applicable human resources policies we have. This information will be stored in a confidential HR file and retained during your employment.
Special categories of personal data
Data protection law recognises that certain categories of personal information are sensitive. These special categories cover health information, race, religious beliefs and political opinions.
We do not collect special categories of personal data about our supporters unless there is a clear reason for doing so - such as the collection of data about age and race at community and volunteer planting days to satisfy funder requirements, or for participation in a marathon or fundraising event where this information is needed to provide appropriate facilities or support to enable you to participate. Clear notification will be provided on applications for such events so that it is clear what information we need and why we need it.
We do not knowingly collect any personal information from a child without the consent of the child's parent(s). Children under the age of 16 should obtain parental consent before donating or ordering from our website. All Trees for Cities events will have clear rules on whether or not children can take part, and the collection of data will be managed in accordance with each individual event, with appropriate safeguards in place.
We collect some data automatically: If you are simply browsing our website as an anonymous visitor, Trees for Cities may still receive certain information from you, such as your IP address (a number that uniquely identifies a specific computer or other network device on the internet). We collect this for security purposes (e.g. to block disruptive use) and to enable us to track the number of visits and visitors’ geographic locations.
We collect personal information only in connection with specific and necessary activities for use in a number of ways, including for the following purposes:
Targeted fundraising activity
We carry out targeted fundraising activity to ensure that we are contacting you with appropriate, relevant and timely information that will ultimately provide an improved experience for you as a supporter of Trees for Cities.
In doing so we may use profiling techniques or use third party wealth screening companies and insight companies to provide us with more detailed information about you. Such information is compiled using publicly available data about you, or information that you have already provided to us.
This activity assists us in understanding more about the people who support us and helps us to make appropriate requests to supporters who may have the desire and means to consider making a major donation towards one of our projects.
You can opt out of your data being used for profiling and wealth screening by contacting our marketing and communications team at Trees for Cities, Prince Consort Lodge, Kennington Park, London SE11 4AS. Email: email@example.com – tel: 020 7587 1320.
Trees for Cities will only contact you for marketing purposes if you have provided us with specific, active and freely given consent to do so.
When we collect any personal information on our website you will be given the option to receive communications from us by post, SMS, email and telephone, and specify what information you would like to receive.
If you have provided us with consent to use your details for marketing purposes, then we may also contact you about our projects and fundraising activities and other ways to support us
Changing your communication choices
If at any time you wish to change how we communicate with you, or update the information we hold, please get in touch with our Marketing and Communications Team:
All such requests will be actioned within 28 days. You can also update your preferences by clicking on the button at the end of all email communications.
We place great importance on the security of your personal information and take appropriate measures to ensure that the information disclosed to us is kept secure.
We undertake regular reviews of who has access to information we hold to ensure that personal data is only accessible by appropriately trained staff and contractors.
Despite all of our precautions however, no data transmission over the internet (including email) can be guaranteed to be 100% secure. So, whilst we strive to protect your personal data, we cannot guarantee the security of any information which you disclose to us online, and you must understand that you do so at your own risk.
International transfers of personal information:
For financial and technical reasons on occasion we use the services of a supplier outside the European Economic Area.
In such cases we take steps to put in place suitable safeguards to protect your personal information when processed by the supplier, such as the application of EU approved standard contractual clauses. If you would like to receive further information about our safeguards, please contact Trees for Cities’ Data Protection Lead Trees for Cities, Prince Consort Lodge, Kennington Park, London SE11 4AS, or email firstname.lastname@example.org
For a list of organisations with which we work that are based outside of the EEA, please click here
Security–confidential financial information
All payments made through our website are encrypted using secure SSL technology transaction protocols.
If you use your credit or debit card to donate to us or make a payment online or over the phone, we will ensure that this is done securely and fully in accordance with the Payment Card Industry Data Security Standard (PCI-DSS) to protect personal and sensitive financial information from theft and fraud.
When you make a donation on-line, we ask for your name, address, e-mail address, and credit card information. We use your information to process your donation(s) and to verify credit card data. We may use your mailing address to send you thank you letters and receipt confirmation, and unless you have opted out of this option, we may also use your postal address to keep you informed about how your donation is helping us achieve our mission, along with news and other ways to get involved.
We do not store your credit or debit card details following the completion of your transaction. All card details and security codes are destroyed once the payment or donation has been processed by staff who are authorised and trained to process payments.
We will never sell your details to other organisations.
We use third party services such as printers and email service providers to assist with mailings and provide them with encrypted files of names/addresses/email addresses. We always implement a contract with suppliers which imposes robust data protection requirements, including the provisions of this policy, to provide maximum protection of your personal details.
If we run an event in partnership with other organisations your details may need to be shared. In such cases we will make it clear what happens to your data when you register, and we will ensure that the partner organisation keeps your data secure, and does not use it for their own purposes.
We will also comply with legal requests where disclosure is required by law (for example to government bodies for tax purposes, or to law enforcement agencies for the prevention and detection of crime), subject to such bodies providing us with a formal and relevant request in writing.
Under new data legislation everyone has “the right to be forgotten”. We will only keep your data as long as it may be necessary to comply with legal requirements and tax and accounting rules.
We will retain all information regarding your gift aid contributions for 7 years to comply with legislation. If we have had no interaction with you after this time has passed, we will anonymise all information regarding Gift Aid that we store on you.
To carry out legacy administration and to communicate effectively with the families of people leaving us legacies, it may be necessary to keep certain data provided indefinitely. This also enables us to identify and analyse the source of legacy income we receive.
You retain the control of how we use your personal information, and have the right to ask us to stop processing this data. If it is not necessary for the purpose you provided it for (e.g. processing your donation or registering you for an event), we will do so. You can also enter your details on the Fundraising Preference Service (FPS) website and once you have made a request through the FPS we will ensure that your new preferences take effect within one calendar month of your request.
If you have indicated that you do not wish to be contacted for marketing purposes, we will maintain your details on a suppression list. However, we may still need to contact you for administrative purposes, including (but not limited to):
You also have the right to request a copy of the personal information Trees for Cities holds about you. For this we require you to prove your identity with a copy of one of the below:
If you want to access your personal information please contact: Data Protection Lead, at Trees for Cities, Prince Consort Lodge, Kennington Park, London SE11 4AS (email: email@example.com).
Under the General Data Protection Regulation which became law in the UK on 25 May 2018, you are also granted a number of additional rights. These include:
For more information on these rights please read the relevant guidance issued by the Information Commissioner’s Office (ICO) at https://ico.org.uk/for-the-public/.
Complaints: if you would like to make a complaint about how we process your personal data, please contact: Data Protection Lead, Trees for Cities, Prince Consort Lodge, Kennington Park, London SE11 4AS (email: firstname.lastname@example.org). If you are not happy with the way your complaint is dealt with, you should contact the Information Commissioner’s Office: https://ico.org.uk/concerns/. You are entitled to make a complaint to the Information Commissioner’s Office without first referring your complaint to us.
When we collect and use your personal information, we will make sure this is only done in accordance with at least one of the legal grounds available to us under Data Protection law.
One of these is where we have obtained your specific consent to use your information for a previously notified purpose, such as to send you email/text marketing or to provide you with a product, service or information at your request.
In certain instances we may collect and use personal information where this is necessary in our legitimate interest as a charity. This includes being able to:
In all cases, we balance our legitimate interests against your rights as an individual and make sure we only use personal information for a purpose that you would reasonably expect in accordance with this policy, and in a way that does not intrude on your privacy or previously expressed marketing preferences.
This policy may change from time to time. If we make any significant changes we will publicise them clearly on our website or contact you directly with more information.
The date of the most recent revision will appear on this page.
Date of Last Revision: 24 May 2018
To enable us to determine which of our emails are more interesting to our users, Trees for Cities emails may contain a single tracking pixel. This pixel can allow us to see whether emails are opened and also which links people click the most. The pixel will be deleted when you delete the email.
If you do not wish the pixel to be downloaded to your device, please set your email client to receive plain text emails from us.
If you opt in to receive emails then you are giving your consent to receive emails from us, which can include including our e-news, breaking news updates, job opportunities, volunteering opportunities, and information about fundraising, based on your preferences. You can unsubscribe from email by clicking the unsubscribe link in any of our emails at any time.
By using our website, our social media pages (such as Facebook), subscribing to our services, donating and/or shopping online you agree that we can place the types of cookies set out below on your device, and use your data in accordance with this policy.
Doing so, however, is likely to substantially limit the functionality of our website and that of most others, as cookies are a standard part of modern websites.
TIP: rather than switching off all cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.
This website also advises how to report any concerns you might have.
A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website. Cookies can do a number of things, e.g. allow information about your visit to be recorded, remember preferences, and count the number of people visiting a website.
Our cookies do not store personally identifiable information.
None of the data we get from cookies will contain information that will enable anyone to contact you via telephone, email, or any other means. Tracking is limited to this site and is not shared with third party advertisers.
The rules on cookies are covered by the Privacy and Electronic Communications Regulations. These Regulations were revised in 2011, and the Information Commissioner’s Office (ICO) - with whom we are registered - is responsible for enforcing these rules.
Our cookies help us to:
Types of cookie
1. Necessary cookies
These cookies are essential to enable you to move around the website and use its features, such as accessing secure areas. Without these cookies, services you have asked for cannot be provided.
2. Performance cookies
3. Functionality cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect can be anonymised and they cannot track your browsing activity on other websites.
4. Targeting cookies
These cookies are used to deliver adverts relevant to supporters’ interests.
Our website uses Google Analytics to enable us to compile non-personally identifiable visitor statistics in order to evaluate what is working well, what needs improving, and monitor how website behaviour relates to the full supporter experience.
Information about your use of the website is stored securely by Google on servers in the United States, and is used to compile automated reports on website activity. Google may also transfer this information to third parties if required to do so by law. Google will not associate your IP address with any other data held by Google.
By using Trees for Cities’ website you consent to the processing of data about you by Google for the purposes set out above.
For information on how Google Analytics safeguards your data and privacy, please read their ‘Safeguarding Your Data’ statement.