12 December 2022
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W A Truelove and Son Ltd is a family-run funeral directors, which was started in 1885 by Walter Andrew Truelove. The business is now run by Walter’s grandsons, brothers Simon and David, and have been working together for over 30 years.

The company has branches across the North East Surrey and South London areas and opened their branch in the Coulsdon area of Croydon in the 1950s, when their grandfather took the opportunity to buy out a fellow funeral director’s business.


The brothers are no strangers to getting involved with charity projects, as they have already donated to the National Trust, also for the purpose of planting trees, and regularly contribute to Surrey Wildlife Trust’s Bees, Bugs and Butterflies Appeal as well as running fundraisers for the Royal British Legion.  The company also gets involved with local community fundraising and supports causes close to the hearts of its staff too.

Simon wanted to sponsor a tree through Trees for Streets as he thought it was a nice idea. 

I think this scheme is an excellent idea, we are happy to be sponsoring a tree. We like to give back to our community and this is a much more lasting way to do that.

Simon Truelove, Managing Director

Putting trees back where they belong

The tree that W A Truelove are sponsoring will replace a dead tree on Chipstead Valley Road, which is right in the centre of Coulsdon. Local residents will benefit from it for years to come.

A tree with a twin

This tree will also have a twin! Thanks to match funding from the Mayor of London, every tree sponsored by a resident or business in Croydon borough will mean another is planted in a priority area.

Priority areas are either neighbourhoods that don’t have many trees, school streets, or streets around children’s playgrounds – places that are used by everyone.

Why are street trees important?

Street trees do so much for us:

  • capture carbon dioxide
  • produce oxygen
  • improve our health and wellbeing – both physically and mentally
  • absorb air pollution
  • improve air quality by acting like natural filters
  • protect us from flooding
  • create shading and cooling – so important in towns and cities
  • make the neighbourhoods where we live that bit nicer

If you’re a business that would like to help make streets greener, get in touch to find out more:


help green your community by sponsoring trees